SEATTLE, Wash.—(June 1, 2010)— Ever wonder what it’s like to be a professional wine reviewer?
Randall PR invites wine enthusiasts everywhere to join Paul Gregutt in a tasting of some of Washington’s finest dry rosé wines. What makes this wine tasting extra special is that the event is happening live, online and the entire world is invited.
Participants can share observations, join the conversation, post photos and ask Paul Gregutt and our guest winemakers questions via TasteLive!, the world’s premier online wine-tasting community.
Randall PR uses TasteLive! and other social media tools to unite wine professionals, restaurateurs and suppliers directly with bloggers and consumers. “Last year we recognized the changing media landscape and started looking for new tools like search engine optimization and expanded offerings such as video and streaming. We’ll continue to offer wine, food and travel-centric events like this in the weeks and months to come,” says Lori Randall.
Ryan Pennington of Washington Wine Commission agrees. “Social media-based tastings, such as #WARose, #WAMerlot and #WAWine, efficiently broadcast the message that Washington State is one of the most exciting wine regions in the country, if not the world.”
Hooray for Rosé! A Virtual Tasting with Paul Gregutt
Hosted by: Randall Public Relations
Where: Online at TasteLive.com
When: Thursday, June 10, 5:30 to 7 p.m., PDT
Hashtag: #WARose
Joining in on the fun is an easy, three-step process.
- First, consumers are invited to purchase one or more of the following wines, many of which are available at Metropolitan Market, PCC Natural Markets or by contacting the winery directly:
Syncline Wine Cellars, 2009 Rosé, Columbia Valley ($16)
Waters Winery, 2009 Rosé, Walla Walla Valley ($18)
Chinook Wines, 2009 Cabernet Franc Rosé, Yakima Valley ($14.99)
Sleight of Hand Cellars, 2009 Rosé of Cabernet Franc, Columbia Valley ($17.99)
Charles & Charles, 2009 Rosé of Syrah, Columbia Valley ($12.99)
Barnard Griffin, 2009 Rosé of Sangiovese, Columbia Valley ($12)
Lullaby Winery, 2008 Rosé of Grenache, Columbia Valley ($16)
Dusted Valley, 2009 Rosé, Columbia Valley ($18)
- Second, become a TasteLive! member (free) and pre-register for the event.
- Third, on June 10 at 5:30 p.m. PDT, log on to the TasteLive! Randall PR page, and prepare to taste. TasteLive! can also be accessed via Twitter, and followed at #WARose.
“I’m excited to share this tasting with other wine lovers using this new medium, because it seems like a terrific way to connect with experienced wine drinkers and to encourage those new to wine tasting. Live streaming is something I have wanted to explore and I am delighted to be taking the plunge with my good friends at Randall PR,” says Paul Gregutt.
About Paul Gregutt:
Based in Seattle, Gregutt’s longstanding reputation as a highly respected wine expert continues to grow. Recognized as the preeminent authority on wines of Washington and Oregon, he maintains a lively wine blog at http://www.paulgregutt.com, which is currently a Wine Blog Awards Finalist for “Best Writing on a Wine Blog.” He is a contributor and columnist for numerous respected publications and author of the critically acclaimed Washington Wines & Wineries—The Essential Guide (2008), soon to be released in a revised edition. Paul can be found at paulgregutt on Facebook and @paulgwine on Twitter.
About Randall PR:
When Lori Randall founded Randall Public Relations in 2001, she was committed to supporting and promoting Washington’s rapidly expanding wine industry. Their proven track record of success has earned recognition as the PR firm for the Washington Restaurant Associations Consulting Network and the title of “…the wineries PR firm” by The Puget Sound Business Journal. The scope of work also includes food, sprit and travel clients such as Washington Restaurant Group, Waters Winery, Tsillan Cellars, Mackay Restaurants, Northwest Cellars and Down Under Answers.
Website: www.randallpr.com, Twitter: @randallpr, Facebook: Randall PR Blog: sizzleandswirl
About TasteLive!
TasteLive! is an online platform that leverages the social media tools of Twitter, Facebook, Posterous and other services to create a community that brings together consumers, bloggers, press, suppliers, brewers and winemakers around the world simultaneously to share in their favorite beverages. Never before have consumers had the ability to directly interact with the producers making the wine and beer no matter where they are in the world.
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Media Contact: Andrea Courtney
Randall PR / (206) 624-5757
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