Brotherton Cadillac Presents One Lucky Winner with a New Cadillac

Awarded During Race for a Ride Giveaway Celebration Event at Brotherton Cadillac in Renton

Friday, March 25, noon to 2 p.m.

SEATTLE, Wash.—(March 22, 2011)—This Friday, Brotherton Cadillac of Renton will present one randomly chosen Twitter user with a brand new Cadillac CTS at the Race for a Ride giveaway event.

In total, almost 20,000 tweets were sent mentioning #RaceForARide with the winner tweeting 150 times. The five nonprofits involved also saw an average increase of 30 percent in their Twitter followers during the campaign.

Everyone’s invited to come celebrate a good cause and enjoy complimentary food and music at Race for a Ride’s giveaway celebration event:

WHO: Brotherton Cadillac

http://www.brothertoncadillac.com

WHAT: Race for a Ride Giveaway Celebration Event

www.raceforaride.com

· Brad Brotherton will present the Race for a Ride winner with a new Cadillac CTS.

· Food truck will be serving up complimentary BBQ.

· DJ Mayhem from Movin 92.5 will be broadcasting live from Brotherton Cadillac.

· SeaGals will be available for autographs and photos.

Number of entry tweets per nonprofit:

· The Arthritis Foundation – 2500

· Fred Hutchinson Cancer Research Center – 3397

· The Moyer Foundation – 4290

· Seattle Children’s Hospital – 3653

· Special Olympics of Washington – 2916

WHERE: Brotherton Cadillac

215 SW 12^th Street

Renton, WA 98057

WHEN: Friday, March 25, noon to 2 p.m.

Event is free.

About Race for a Ride

A campaign to raise money and awareness for local charities by offering the chance to give and win a Cadillac on Twitter: Participants entered by mentioning their favorite of the five charities in a tweet: The Arthritis Foundation, Fred Hutchinson Cancer Research Center, The Moyer Foundation, Seattle Children’s Hospital, and Special Olympics of Washington. Winner was selected from the pool of tweets mentioning the nonprofit that raised the most money through the website. Contest ended February 28, 2011.

About Brotherton Cadillac

Brotherton Cadillac is a fourth generation family-owned dealership, serving the Puget Sound for over 90 years. The dealership sells new and pre-owned vehicles including Cadillac, Buick and GMC. Located in Renton, Washington since 2001, the dealership provides service and accessories for GM products. Visit their website for additional information at http://www.brothertoncadillac.com.

About Nology Media

Nology Media is a content publishing, measurement, and marketing agency using social media tools and platforms to intimately connect brands with their audiences. Based in Seattle, Washington, the agency plans, executes and manages each client’s social media strategy as a key component of their broader marketing mix. Clients include leading consumer, technology, health care, non-profit, financial service and insurance companies. Visit the website for additional information, http://nologymedia.com/.

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Brotherton Cadillac’s Race For a Ride Raises Money for Five Charities with Night Out Event and Chance to Win Cadillac on Twitter

Seattle Gordon Biersch to Donate 15 Percent of Proceeds From Dine-in and Take-Out Food Sales During Event

Brotherton Cadillac’s Race For a Ride Raises Money for Five Charities with Night Out Event and Chance to Win Cadillac on Twitter

Seattle Gordon Biersch to Donate 15 Percent of Proceeds From Dine-in and Take-Out Food Sales During Event

Wednesday, February 23 from 5 to 10 p.m.

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SEATTLE, Wash.—(February 17, 2011)—Brotherton Cadillac and Seattle Gordon Biersch are raising money for five charities by asking guests to dine during the Race for a Ride Night Out event.

WHO:             Brotherton Cadillac’s Race for a Ride

www.raceforaride.com

WHAT:          Night Out event at Seattle Gordon Biersch

· Gordon Biersch is donating 15 percent of all proceeds from dine-in and take-out food sales to Race for a Ride.

· Race for a Ride will split the money raised evenly among the nonprofits: The Arthritis Foundation, Fred Hutchinson Cancer Research Center, The Moyer Foundation, Seattle Children’s Hospital, and Special Olympics of Washington.

Race for a Ride is a campaign to raise money and awareness for five charities by offering the chance to win a Cadillac on Twitter:

· Brotherton Cadillac in Renton, Wash. is giving away a new 2011 Cadillac CTS on Twitter.

· Participants enter by mentioning their favorite of the five charities in a tweet. Each tweet or retweet counts as a separate entry.

· Winner is selected from the pool of tweets mentioning the nonprofit that raised the most money through the website.

· Contest ends February 28, 2011.

WHERE:        Gordon Biersch (located in Pacific Place)

600 Pine Street, Level 4

Seattle, WA 98101

WHEN:          Wednesday, February 23, 5 to 10 p.m.

Find the event on Facebook

About Brotherton Cadillac

Brotherton Cadillac is a fourth generation family-owned dealership, serving the Puget Sound for over 90 years. The dealership sells new and pre-owned vehicles including Cadillac, Buick and GMC. Located in Renton, Washington since 2001, the dealership provides service and accessories for GM products. Visit their website for additional information at http://www.brothertoncadillac.com.

About Nology Media

Nology Media is a content publishing, measurement, and marketing agency using social media tools and platforms to intimately connect brands with their audiences. Based in Seattle, Washington, the agency plans, executes and manages each client’s social media strategy as a key component of their broader marketing mix. Clients include leading consumer, technology, health care, non-profit, financial service and insurance companies. Visit the website for additional information, http://nologymedia.com/.

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Race for a Ride: The First Contest to Give Away a Brand New Cadillac on Twitter

One Month Left to Enter for a Chance to Win a New 2011 Cadillac CTS and Help Support Five Local Non-Profits

SEATTLE, Wash.—(February 10, 2011)—The countdown is on to give away the first Cadillac on Twitter. In just one month, Brotherton Cadillac in Renton, Washington, will be awarding the grand prize in its Race for a Ride Charity Drive to one very lucky Twitter user. Race for a Ride is the first such campaign simultaneously to raise awareness and funds for five non-profits: The Arthritis Foundation, Fred Hutchinson Cancer Research Center, The Moyer Foundation, Seattle Children’s Hospital and Special Olympics of Washington.

Donors have raised nearly $23,000 total for the five participating non-profits over the course of the campaign to date. In the final month of the contest, several events will be held. Race for a

Ride Night Out will take place at Gordon Biersch Restaurant in downtown Seattle on Wednesday, February 23 from 5 to 10 p.m.: Gordon Biersch will donate a portion of its proceeds from dine-in and take-out food sales during the Night Out event to the Race for a Ride causes.

In the final weeks of the contest, the prized 2011 Cadillac CTS will make appearances at several events and locations across the Seattle area. Upon contest completion, a ceremony will be held at the Brotherton Cadillac Renton showroom to announce the winner of the car.

“As this contest reaches its final month, we can already measure its success not only in funds raised, but also in the incredible amount of awareness and support these five non-profits have garnered through social media,” states Brad Brotherton, President of Brotherton Cadillac. “We look forward to ending Race for a Ride with a huge, final fund-raising push, and to the continuing impact of each organization’s amazing work in our community.”

The contest is simple: Contestants raise awareness for their favorite participating non-profit by mentioning it in a tweet, and they may enter as many times as they wish; each unique tweet counts as one entry. When the contest is over, a winner is selected from the pool of tweets mentioning the non-profit that raised the most money through the website http://www.raceforaride.com.

Presenting sponsors in the Brotherton Cadillac Race for a Ride include: RBC Wealth Management, Pacific Place Mall, Seattle Metropolitan Magazine and Nology Media.

About Brotherton Cadillac

Brotherton Cadillac is a fourth generation family-owned dealership, serving the Puget Sound for over 90 years. The dealership sells new and pre-owned vehicles including Cadillac, Buick and GMC. Located in Renton Washington since 2001, the dealership provides service and accessories for GM products. Visit their website for additional information at http://www.brothertoncadillac.com.

About Nology Media

Nology Media is a content publishing, measurement, and marketing agency using social media tools and platforms to intimately connect brands with their audiences. Based in Seattle, Washington, the agency plans, executes and manages each client’s social media strategy as a key component of their broader marketing mix. Clients include leading consumer, technology, healthcare, non-profit, financial service and insurance companies. Visit the website for additional information, http://nologymedia.com/.

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