Awarded During Race for a Ride Giveaway Celebration Event at Brotherton Cadillac in Renton
Friday, March 25, noon to 2 p.m.
SEATTLE, Wash.—(March 22, 2011)—This Friday, Brotherton Cadillac of Renton will present one randomly chosen Twitter user with a brand new Cadillac CTS at the Race for a Ride giveaway event.
In total, almost 20,000 tweets were sent mentioning #RaceForARide with the winner tweeting 150 times. The five nonprofits involved also saw an average increase of 30 percent in their Twitter followers during the campaign.
Everyone’s invited to come celebrate a good cause and enjoy complimentary food and music at Race for a Ride’s giveaway celebration event:
WHO: Brotherton Cadillac
http://www.brothertoncadillac.com
WHAT: Race for a Ride Giveaway Celebration Event
· Brad Brotherton will present the Race for a Ride winner with a new Cadillac CTS.
· Food truck will be serving up complimentary BBQ.
· DJ Mayhem from Movin 92.5 will be broadcasting live from Brotherton Cadillac.
· SeaGals will be available for autographs and photos.
Number of entry tweets per nonprofit:
· The Arthritis Foundation – 2500
· Fred Hutchinson Cancer Research Center – 3397
· The Moyer Foundation – 4290
· Seattle Children’s Hospital – 3653
· Special Olympics of Washington – 2916
WHERE: Brotherton Cadillac
WHEN: Friday, March 25, noon to 2 p.m.
Event is free.
About Race for a Ride
A campaign to raise money and awareness for local charities by offering the chance to give and win a Cadillac on Twitter: Participants entered by mentioning their favorite of the five charities in a tweet: The Arthritis Foundation, Fred Hutchinson Cancer Research Center, The Moyer Foundation, Seattle Children’s Hospital, and Special Olympics of Washington. Winner was selected from the pool of tweets mentioning the nonprofit that raised the most money through the website. Contest ended February 28, 2011.
About Brotherton Cadillac
Brotherton Cadillac is a fourth generation family-owned dealership, serving the Puget Sound for over 90 years. The dealership sells new and pre-owned vehicles including Cadillac, Buick and GMC. Located in Renton, Washington since 2001, the dealership provides service and accessories for GM products. Visit their website for additional information at http://www.brothertoncadillac.com.
About Nology Media
Nology Media is a content publishing, measurement, and marketing agency using social media tools and platforms to intimately connect brands with their audiences. Based in Seattle, Washington, the agency plans, executes and manages each client’s social media strategy as a key component of their broader marketing mix. Clients include leading consumer, technology, health care, non-profit, financial service and insurance companies. Visit the website for additional information, http://nologymedia.com/.
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