New Video Helps Guests Find El Gaucho Bellevue

Where in the World is El Gaucho® Bellevue?
New Awning and Location Video Help Guests Find Swanky Eastside Steakhouse

BELLEVUE, Wash.—(August 23, 2010)— The cat’s out of the bag. Despite all efforts to keep El Gaucho Bellevue’s (www.elgaucho.com) location a sworn secret, it has become considerably easier to spot downtown Bellevue’s finest steakhouse.

A brand new awning now heralds El Gaucho’s location at 450 108th Ave. N.E. in the 26-story City Center Plaza. Since opening in November 2008, the Bellevue fine dining restaurant has largely been regarded as an upscale, members-only club by in-the-know Eastsiders and Microsofters occupying the same building.

“We’ve held on to our air of location exclusivity for long enough. After nearly two years, we had to break it to our Microsoft regulars that after all the new signage was put in they wouldn’t be the only ones able to find us,” quips Chad Mackay, COO of Mackay Restaurant Group.

The El Gaucho Bellevue homepage also now features a video http://tinyurl.com/2dxtbvg that shows people how to drive in off of 108th Ave. N.E. and transition from underground parking to the restaurant on the main level. Until recently, there had been no signs at the street, along the unobtrusive driveway entrance, in the garage or elevators, or even on the door in the lobby: No wonder El Gaucho was harder to find than Jimmy Hoffa.

Finally, at long last, there is signage.

(Ironically enough, even such geography experts as UPS, Google Maps and the Bellevue Fire Department couldn’t pinpoint the Bellevue steakhouse. El Gaucho had to negotiate with the City of Bellevue—with the full and unconditional support of the fire department—to be assigned a dedicated street address.)

“It took a long time to sort out the details, but we’re thrilled to finally have our signage in place. We’re confident that once guests have managed to find the way here the first time, they’ll never, ever forget how to come back,” concludes Mackay.


El Gaucho® is the Northwest's steakhouse legacy focused on elegant, old school, tableside service for people celebrating their lives. The menu highlights 28-Day Dry-Aged Certified Angus Beef® Prime steaks, cutting-edge fresh seafood selections from sustainable sources, and extensive wine and malt scotch lists. El Gaucho offers intimate private dining and nightly live music. El Gaucho Bellevue is located at the City Center Plaza at 450 108th Ave. N.E. For more information on the Bellevue location, please call (425) 455-2715 or visit www.elgaucho.com.

Follow El Gaucho Online
Website: www.elgaucho.com
Twitter: @ElGauchoSteak

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Media Contact: Andrea Courtney
Randall PR / (206) 624-5757