Lori Randall to be on “Marketing the Nectar of the Gods” panel at ZINO Vino: Liquid Assets Forum

Lori Randall to be on “Marketing the Nectar of the Gods” panel at ZINO Vino: Liquid Assets Forum

On Monday, July 19 Lori Randall, principle and founder of Randall PR, will be a panelist at the ZINO Vino -promoting, growing, managing your “liquid assets” wine event. ZINO Vino takes place at the Bell Harbor Concerence Center from 10 a.m. to 5 p.m. It features panels of experts in the wine industry who will share their knowledge on everything from distributing and marketing wine to the intricate science behind making it.

Lori will sit on the “Marketing the Nectar of the Gods” panel from 3:05 to 3:45 p.m. in the Bay Auditorium and will discuss the different ways wine is marketed. She was asked to participate for her expertise in wine industry public relations.

Other panels at ZINO Vino: Liquid Assets Forum include:

· “Legends of the Fall” – How the industry has evolved in the state of Washington and predictions on where it might go from here.

· “The Science of Wine” – Hear about the biochemical and chemical changes during grape ripening, wine making and aging that affect mouth feel.

· “From names to Name calling” – How to define your brand, label and trademarks as the subject of conflict and litigation increase.

· “The Inner Working of Distribution Mind” – Hear from a panel of distributors on how to get their attention when the competition is out.

· “Put the Fund in Funding” – Curious about funding for vineyards and wine operations? Hear the ins and outs of the money business from a diverse set of panelists.

If you’re interested in the wine business or possibly owning your own winery, learn from the best and most experienced individuals in the state at the ZINO Vino event.

Tickets are $195 for general admission, $150 for ZINO society members. You must RSVP by July 14. For more information or to purchase tickets, please visit http://www.zinosociety.com/calendar/1454.