Wednesday, December 9, 2009

icon Grill takes March Madness to a New Level with “Ultimate S′Mac′down”

icon Grill takes March Madness to a New Level with “Ultimate S′Mac′down”
Mac-n-Cheese Contest Encourages Participants to Bring Their A-Game

SEATTLE, Wash.—(December 9, 2009)—icon Grill’s Executive Chef Nick Musser is initiating his own unique take on March Madness with a contest to seek out new and unique ways to prepare this iconic comfort food. This January and February, talented home chefs are invited to enter their gooey-est, cheesiest, most over-the-top decadent macaroni and cheese ideas to Chef Nick.

  • What: icon Grill invites Seattleites to submit their most original, unique take on iconic macaroni and cheese.
  • When: Entries will be accepted January through February, 2010. The “Final Four” recipes, as determined by Chef Nick, will be featured on icon’s Mac-N-Cheese fresh sheet for the month of March.
  • How: Not only will restaurant guests be able to vote for their favorite on the spot, but online voting will also be open to the public. Beginning January 1, 2010, entrants can visit www.icongrill.net to find a direct link to the contest entry form.

For more than a decade, icon Grill has been a trendsetter in a city rich in comfort food. Chef Nick’s classic dish, Ultimate Macaroni & Cheese, was just named Seattle Weekly’s #3 of Seattle’s “Top 5 Places for Mac and Cheese,” and has been featured on Food Network’s Home Food Advantage with Tyler Florence.

Chef Nick says, “I’m really looking forward to seeing how inventive people can be with this. I’m talking about inventive like a deconstructed version of mac and cheese… or maybe a mac and cheese cocktail? I’m just hoping for some crazy ideas!” So, whether the home chef’s version is dusted with truffle shavings, larded with lardons or baked with ribbons of apple, icon looks forward to finding the most original, inventive macaroni and cheese concept.

The winner will receive a $100 gift certificate, a bottle of wine from icon Grill’s award-winning list and a signed copy of Aroused Americana, which includes Chef Nick’s Ultimate Mac & Cheese recipe. All four finalists will receive Golden Macaroni trophies to be proudly displayed in a place of honor – perhaps the kitchen is most appropriate.

icon Grill, open since 1998, is located at 1933 Fifth Ave. in Seattle, Wash. Open Monday—Thursday 11:30 a.m. to 11 p.m., bar until midnight; Friday 11:30 a.m. to midnight and Saturday 5 p.m. to midnight, bar until 1 a.m.; and Sunday 5 to 11 p.m., bar until midnight. Executive Chef Nick Musser’s cookbook, Aroused Americana, includes recipes for his highly regarded Ultimate Mac and Cheese and Texas Funeral Fudge Cake. Follow icon Grill on Twitter, @iconGrill. Call (206) 441-6330 or visit
www.icongrill.net for more information.

# # #

Media Contact: Kelsey Simmons
Randall PR / (206) 624-5757

No comments: